GREENCREST chief strategy officer and CEO Kelly Borth interviews COSI president and CEO Dr. Frederic Bertley on the Ignite Your Business® Podcast
COLUMBUS, Ohio (November 15, 2021) — In GREENCREST’s latest Ignite Your Business® Podcast, host Kelly Borth talks with Dr. Frederic Bertley, president and CEO of COSI, who discusses how businesses can navigate rapid change and the importance of innovation, preparation, education and strategic partnerships
In the recent podcast, Dr. Bertley shares how COSI was able to navigate the COVID-19 pandemic and how their strategic planning and preparation allowed them to find continued success with virtual content and exhibits. He also explains how companies and CEOs can stay on track to create a comprehensive vision and action plan.
“Stick to who you are, double down on what you’re good at, what people know you for and figure out interesting and innovative ways to leverage that.” Bertley says.
Highlights of the most recent Ignite Your Business® Podcast include:
Episode 88: Business leaders are not always prepared to make rapid changes, but in this Ignite Your Business® Podcast, Dr. Frederic Bertley, president and CEO of COSI, shares how to strategically plan and prepare before a crisis arises.
Episode 87: In this Ignite Your Business® Podcast, GREENCREST shares what retargeting ads are and explores the industries that most commonly find success with retargeting.
Episode 86: No one can predict the future, but every business owner can prepare to grow, not just survive. In this Ignite Your Business® Podcast, Mike Derringer, area president and director of regional support for FocusCFO examines how to prepare for accelerated growth and growing accountability in your business.
Past podcasts have featured guests, such as Kwame Christian, director of the American Negotiation Institute and attorney at Columbus firm Carlile Patchen & Murphy.; Mark Swepston, president of Atlas Butler, and Lori Kaiser, CEO of accounting firm Kaiser Consulting. Listen to the Ignite Your Business® Podcast at:
https://greencrest.com/ignite-your-business-podcast/. The Ignite Your Business® Podcast is published every other Monday on iTunes, Stitcher and Spotify.
About Dr. Frederic Bertley Dr. Bertley is a scientist, scholar, and evangelist for innovative thinking. As President and CEO of COSI, Dr. Bertley is shepherding the leading science center to its next iteration in a legacy success. Under Dr. Bertley’s leadership, COSI has been named #1 Science Museum in the Nation for the last two years in a row by USA Today 10Best Readers’ Choice Travel Awards. A native Canadian, Bertley received both a doctorate in immunology and a Bachelor of Science in physiology and mathematics from McGill University in Montreal. Prior to being President of COSI, Dr. Bertley was the senior vice president for Science and Education at the Franklin Institute, where he oversaw a diverse portfolio of initiatives supporting innovation in STEM learning, the partnership with Science Leadership Academy, The Color of Science and programs such as the Benjamin Franklin Awards Program. Bertley has been an invited speaker at several distinguished institutions including The United Nations, The White House, and the National Academy of Sciences and has received many honors including Honorary Doctorate (Otterbein University), Dell Inc. Inspire 100 World Changers, Harvard Medical School Dean’s Service Award, Columbus CEO’s CEO of the Year, Columbus Business First’s C-Suite Award, the George Washington Carver Award, The President’s Award (Merck) and two MidAtlantic, National Academy of Television and Science EMMYSTM.
About GREENCREST Inspired in 1990, GREENCREST — a full-service marketing, advertising, public relations, digital and social media agency — specializes in brilliantly executed communications programs that follow the GREENCREST philosophy: Brand. Plan. Ignite your Business.SM GREENCREST is a Google Partner Agency and the only brand-certified agency in Central Ohio. At GREENCREST, we turn market players into industry leaders®. For more information, visit https://greencrest.com/.