Before Catherine Lang-Cline co-created Portfolio Creative, she spent more than twenty years in the creative industry working as a graphic designer.
It was in her experience as a freelancer that prompted her leap into entrepreneurship, and her time spent in the workforce gave her a unique insight when it came to developing a business model for Portfolio Creative, a staffing firm that works to solve creative workforce challenges in areas like marketing, design and digital.
“It was really about finding peers…and tapping into their knowledge and experience,” said Catherine when asked about her approach to becoming a business owner.
Tune in as Catherine walks us through her journey on the latest episode of cbuzz, covering topics like business development, community growth and the most effective ways to identify potential employees who will advance the bottom line of your organization.
cbuzz is created in partnership with Capital University and the students of its Audio Engineering Society. Read more about the partnership here.
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